BSB60520

Advanced Diploma of Marketing and Communication

CRICOS Course Code: 105751K
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BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Overview

Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:

  • Marketing account director
  • Account planning manager
  • Client services executive
  • Marketing strategist

This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.

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Entry Requirements

Am I Eligible?

  • Entry Requirements

    Entry into BSB60520 Advanced Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB50620 Diploma of Marketing and Communication.

    In addition:
    International students must be 18 years of age or above and provide evidence of the following published entry requirements:
    Year 12 or equivalent and above, and

    English Language Entry Requirements:

    IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
    Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.

  • English Language Requirements

    IELTS 5.5 with no band less than 5.0
    Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
    Completion of Cambridge Course B2(FCE) with a minimum B grade.
    Completion of EAP1 with a minimum B grade.

  • STUDY MODE + TIMETABLE
    • Face to face (online during COVID-19) classes – 15 hours per week Self-study – 5 hours per week
    • Classes are schedule for both day and evening sessions. Students are required to attend classes on campus or online 15 hours per week.)
    • ECA College reserves the right to change the timetable without prior notice.
  • ASSESSMENT

    Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays

Study Pathway

  • BSB60520

    Advanced Diploma of Marketing and Communication

    CRISCOS course code: 105751K

  • Other Advanced Diplomas, Bachelor or Master programs

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